The objective of this project was to re-brand the 10 year old company formally known as, ‘QuickPlay Media’ in its entirety, in order to better reflect their matured and evolved brand presence and experience within the video media industry as the global experts in powering TV to any device. This self initiated, internally developed and executed project consisted of the design and strategy behind the logo, corporate typography, colour palette, iconography, letterhead, business cards and online presence) demonstrating the brand attributes that define the new profile of ‘Quickplay’, as they enter their second decade of growth. One year after the re-brand was complete, Quickplay was acquired by telecom giant AT&T.
As a integral component of the re-brand, I produced a corporate brand standards manual outlining the guidelines and proper / improper use cases for the newly designed Quickplay logo and brand assets. This manual was used internally as an aid throughout the re-brand life cycle, as well as externally for third parties using the new logo or creating assets on Quickplay’s behalf.
