I developed the overall brand strategy and corporate identity of an independently owned Toronto-based Barbershop called, Mi Hermano (which translates to ‘my brother’ in Spanish).
The name of the shop is based on the aspect of a brotherhood and the values and qualities that you would find in a good brother, friend or male role model. The selected logo is influenced by retro typography, with pin striped drop-shadow, slab lettering and traditional 1950’s script.
