The screens below represent a re-imagined version of the mobile retail app for Joe Fresh. I created these concept screens to compliment a printed flyer design as part of a personal micro project.
In 2015, Joe Fresh underwent a brand refresh reflecting a bolder logo, simplistic pops of their corporate colours, more expressive on- figure photography and added a sense of whimsy to their tone of voice. I used these brand attributes as a guide while designing the UI of the concept app. The graphics possess a minimal, clean and modern design while the imagery is prominent and precise.
